Like most people, you spend money on certain products that send a message about yourself to other people. By having the right collection of books, people can see you are sophisticated and educated. Having designer clothes shows that you value into your appearance. Advertisers want us to believe that by having the right possessions, fame, love and success will fall into our laps. We spend our hard-earned money trying to cultivate the right definition of ourselves, but after spending all that money, who has enough to go out and actually pursue that fame, love and success?